The Definitive Valuation Platform
We combine data science, traditional financial methods, and market intelligence to deliver the most accurate valuation for SaaS and digital businesses.
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The Challenge
- Traditional valuation is EXPENSIVE ($15k+) and SLOW (weeks).
- Lack of reliable comparative data for SMBs and Startups.
- Excessive subjectivity in complex, error-prone Excel spreadsheets.
The Solution
- Automated & Instant: Professional reports in minutes.
- Multi-Methodology: Combines 4 distinct calculation engines.
- Accessible: Democratizing valuation for every entrepreneur.
Our Technology
We use a weighted hybrid approach, combining future cash flows, market multiples, and intangible assets.
1. Discounted Cash Flow (DCF)Growth
Projects future business potential. Ideal for scalable startups.
WACC = Rf + ERP + SpecificRisk + SizePremium(5%)
FCF = EBITDA × (1 - TaxRate) - Est.Capex
Valor = Σ(FCF / (1+WACC)^t) + TerminalValue
2. Market MultiplesComparative
Benchmarks value based on real sector transactions (SaaS, Fintech, E-commerce).
SaaS Weight: 70% Revenue / 30% EBITDA
Traditional Weight: 30% Revenue / 70% EBITDA
Range = BaseMetric × SectorMultiple [Min, Max]
3. Earnings CapitalizationStability
Focuses on current ability to generate cash (SDE). Ideal for 'Lifestyle Businesses'.
SDE ≈ Net Income + AddBacks (5% OpEx)
CapRate = 20% (Base) + Specific Risk
Valor = SDE / CapRate
4. Qualitative ScorecardIntangibles
Adjusts financial valuation based on intangible assets like team and market.
Weights: Team(30%), Product(25%), Market(25%), Competition(20%)
Score (0-10) vs Baseline (5)
Ajuste = ((Score - 5) / 5) × 30% (Max Premium/Discount)
Ready for the Next Level?
BrixAurea Valuation brings clarity to complexity.